Our idea will be piloted in Lisbon to better manage cruise tourists' flows, foster sustainable tourism and enhance pedestrian environments.
Urbego proposes an innovative approach entitled WETEST- Walkable Environments through Technology, Experimentation and Sustainable Travel. The proposed methodology combines the power of big data with sustainable design principles.
It is about gather information about tourists flows, map local cultural and economic activities and heritage, prototype and test in real space wayfinding solutions and an app to redirect tourists flows. At the heart of our approach is the focus on people and places. We aim to understand how and why pedestrian movement should be encouraged and what the impact of that is likely to be.
The pilot in Lisbon will focus on tourists experience and it identifies and proposes thematic cultural walks, outside the main touristic trajectories, connecting local potentials – heritage buildings, local craft workshops, art spaces, traditional spaces. Tourist can choose and discover these walks through a mobile app and new wayfinding elements. The pilot takes place near the cruise terminal of Santa Apolonia, close to the historical center and it aims at diversify tourists experience in the city, improving walkability and foster a balanced local economic development.